Founder & CEO, Isla Lune

About

I got the idea for Isla Lune on a backpacking trip through Europe.

I launched it on Black Friday 2025 with under 500 followers. It sold out in 10 days.

The first version of the system that runs it was four agents built in three days, Arc, Luna, Iris, and Eric. I demonstrated it to Google for Startups in May 2026.

I retired them. The Brain is what I built after, one memory of the business I can search by meaning, with everything else plugged into it. Forecasting that tells me which bestseller sizes are about to run out, a revenue forecast that rebuilds daily, Threads running end to end. Google's own inventory of it counts 98 components across 12 applications.

In the fall of 2026 I was accepted to the Innovation Governance Program with the Council of Canadian Innovators, the program the Council runs to train directors for the boards of Canada's fastest-growing companies. It is chaired by Jim Balsillie, who scaled Research In Motion from an idea to $20 billion in global sales, and my seat is sponsored by the League of Innovators Accelerator.